Weekly shows are good for business and help build audiences.Radio stations can get weekly shows at a cost that allows the station to profit from having the show. License fees are based on market size.
Where there is advertiser interest, radio stations may get a show on a barter basis with no cash fee, by trading some commercial inventory. Ask your Radio Express Sales Representative if that is available in your market.
Weekly shows help build audience and increase ratings. They develop their own fans who love the content, become loyal listeners and tell their friends. Time Spent Listening (TSL) is higher for special programming. Countdowns keep people listening to discover the #1 song.
Exclusive Broadcast Rights mean that only your station can broadcast the show in your coverage area.
Sell a sponsorship to a special advertiser, with spots inside and outside the show. You can also charge a premium for spots in the show
Match a show to an advertiser that targets the same audience. An AC station can play The Dave Koz Radio Show in any evening time slot and sell a sponsorship to a local clothing retailer, auto dealer or restaurant.
To reinforce your format, play a weekly show on Saturday or Sunday mornings to keep weekday listeners tuned to the station on the weekends.
The show’s host will record local promo tags with your station name and show schedule, for you to use to promote the show during the week. Then, run promos for your station’s regular weekday content during the weekly show, and some listeners will discover more about your station.
Fight your competition with a show presented by a high-profile international star.
Local Language Co-Production
Unhosted Mix Shows are ideal for local adaptation, all you need to do is add your local host. The World Chart Show with Lara Scott is available in components for adaptation into local languages, including script, music, the show’s audio imaging, production elements, interviews, musical montages etc. Also, sponsored and branded shows can be produced in many languages beside English.
Benefits for Stations