Benefits for Stations, Program Directors and Sales Managers
Weekly Shows Are Good for Business
Radio stations can get weekly shows at a cost that is designed to allow the station to profit from having the show. Shows are designed to reinforce your station’s format, to attract audiences and to give your sales staff an extra business opportunity.
License fees for exclusive local broadcast rights are based on the media value that the program has in your market. Fees are higher in large markets and lower in small markets. In some markets where there is advertiser interest, radio stations may get a show on a barter basis with no cash fee, by trading some commercial inventory. Ask your Radio Express Sales Representative if that is available in your market.
Exclusive Broadcast Rights mean that only your station can broadcast the show in your coverage area. Exclusive, high-quality network programming positions your station as a leader.
Special Sales Opportunity
You can sell a sponsorship to a special advertiser, with advertising inventory inside and outside the show. You can also charge a premium for spots in the show.
A well-chosen show will deliver a targeted audience to your station and to your advertisers. For example, an Adult Contemporary (AC) station that targets Adults 24-39 could play Chill with Mindi Abair on Saturday nights from 9pm-11pm and sell a program sponsorship to a local clothing retailer who is looking for young, hip and affluent listeners.
Weekly Shows Reinforce Your Format
For example, a Classics/Oldies station targeting an adult audience can play The Classic Countdown with Dick Bartley or Retro Pop Reunion on Saturday or Sunday mornings to keep its regular weekday listeners tuned to the station on the weekends.
New Promos Every Week with Local Tags
Each week, weekly shows come with topical promos for the next show. The show’s hosts can record custom schedule tags for your station, with your station name and show times.
Promote Your Station with the Weekly Show
Run promos for your station’s regular weekday content during the weekly show, and vice versa. For example, record liners and promos with your morning show host, your afternoon drive star or your late night host, and play them during the weekly show. And at the same time, run promos for the weekly show throughout your regular schedule. Some new listeners will discover more about your station.
Sometimes you need to respond to something another station puts on the air. To fight back against your competition, schedule a show presented by a high-profile international star, such as The Rick Dees Weekly Top 40 or Full Throttle Radio with Fatman Scoop and DJ Mr Vince as an answer.
Weekly Shows Increase Audiences
Weekly shows develop their own fans who love the content, become loyal listeners and tell their friends. Time Spent Listening (TSL) is higher for special programming. Countdowns keep people listening to discover the #1 song.
Special Programs Work Magic with Program Schedules
Most shows are from 2-4 hours per week and are usually played on evenings and weekends. For example, Gospel Traxx on Sunday morning, a Hot Mix dance mix show on Friday and Saturday evening for a music station, or Elwood’s Bluesmobile with the original Elwood Blues, on a weekend afternoon or evening for a jazz station.
Local Language Co-Production
Unhosted Mix Shows are ideal for local adaptation, all you need to do is add your local host. The World Chart Show with Lara Scott is available in components for adaptation into local languages, including script, music, the show’s audio imaging, production elements, interviews, musical montages etc. Also, sponsored and branded shows are produced in many languages beside English.
Benefits for Stations