THE RADIOPLAY PROGRAMMING PHILOSOPHY by Mark Brower, Music Director, Radio Express
Radio Express Music Director Mark Brower with Jessica Simpson.
Music directors around the world ask us, "How do you program your music services?" "How are you able to get your hands on these tracks so fast?" Some have even asked, "Where do you FIND this stuff?"
We sort through as many as 500 new releasers per week and pick the songs with the highest airplay potential for our six radio format music services which are delivered to thousands of radio stations on six continents.
The extensive research we do at Radio Express is one of the greatest benefits for Radioplay subscribers.
We carefully check all the major trade magazines, electronic newsletters and research reports such as Radio & Records and Mediabase 24/7, the American music industry's source for tracking commercial radio airplay, Billboard Airplay Monitor and Britain's Music Week. These resources assure us that no music shall be missed, but we also take pride in staying well ahead of the print and Internet resources.
Promotion executives, personal managers and public relations staffers offer us their knowledge of what the world is likely to be hearing on the radio several weeks ahead.
Industry professionals consider Radio Express a priority. They
recognize that Radioplay is a valuable tool for them in assuring that "the hot stuff" is delivered to radio.
Because of Radio Express' location in
The Entertainment Capital of the World,
we personally have the opportunity to meet and interview the biggest and brightest stars.
Artists including Alicia Keys, Kylie Minogue, Thalia, Lionel Richie, Alanis Morissette and The Black Eyed Peas have all taken time to hang out at Radio Express.
With this type of intimacy I learn right from the artists what their next single is going to be, and what is happening behind the scenes.
Every station has different programming needs and strategies.
Our goal is for Radioplay to deliver the most music with verified hit potential every week.
We know your job is to deliver the best, most competitive programming on the airwaves, and our job is to get you all the music you need to achieve that goal.
