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A unique business opportunity for leading radio stations.
A daily (Monday-Friday) 2-minute report for radio, from the editors of National Geographic, the world's leading source of news on nature, science, travel, adventure and the environment. Delivered in components for local production with your voice talent.
BENEFITS FOR STATIONS
• National Geographic Moments are audience and revenue producers.
• Exclusive to one station per market at a market-based license fee.
• Ideal for adult stations programming news and information.
• Available in components for co-productions with local languages and voices.
• For broadcast in peak audience times, like morning and afternoon drive.
• Listeners are very interested in environmental quality and "green" issues.
• High production values produce high-attention listening.
Register here for online access to:
• Co-Producer's Demo Kit - script and audio to make local demos, and
• Sales Manager's Kit - locally-adaptable PowerPoint presentation and one-sheet Word doc, with all the logos, pictures and fonts, to make local sales presentations.
"NGM" SUCCESS STORIES
“For 99.1 Frecuencia Magica, it has been an awesome adventure having National Geographic Moments on the air since September 2007. Our sponsors had no doubts when we offered this incredibly entertaining and educational program."
-- Enrique Gomez, 99.1 Frecuencia Magica, Caracas, Venezuela. |
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The Toshiba group has chosen the Tokyo FM network in Japan to transmit their message of social responsibility with National Geographic Moments. Listen to a sample episode, in English and Japanese, complete with sponsor commercial.
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“National Geographic Moments have definitely captured our audience’s attention and the positive response comes daily. Also, it has not been hard to find advertisers for it.”
-- Christian del Alcazar Ponce, FM Mundo, Quito, Ecuador |
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BENEFITS YOU CAN SELL TO YOUR LOCAL SPONSORS
• Association with one of the world’s most famous brands, National Geographic.
• A demonstration of care and concern for our planet.
• Fascinating short features keep listeners tuned in through the commercial.
• Options to buy as a sponsor and/or as an advertiser.
• Placement in peak audience times to attract well-educated, affluent and mature audiences.
• Positive spin creates an emotional connection between consumers and the advertiser.
• Sell an added-value sponsorship, with daily branded program credits and promos.
• Sell long-term sponsorships to build stronger relationships between Advertiser and Audience.
Demo episodes from stations around the world.
1. Bomb Sniffing Rats, Grace Gibson Prod., Australia
2. Bomb Sniffing Rats, FM Mundo, Ecuador
3. Bhutan, Suprema Estéreo, Honduras
4. Bomb Sniffing Rats, South Africa
5. Bhutan, South Africa
6. Bomb Sniffing Rats, Beijing, China
7. Bomb Sniffing Rats, Radio ODTU, Turkey
8. Bomb Sniffing Rats, Indonesia |
HOW WILL NATIONAL GEOGRAPHIC MOMENTS WORK FOR ME?
Follow these steps for the answer.
1. Reserve market exclusivity. Contact Radio Express today.
2. With your sales department, identify sponsor prospects.
3. Determine program schedule. NGM may play 1-3 times per day.
4. Get the Sales Manager's Kit, make sales presentations.
5. Get the Co-Producer's Demo Kit, produce local demos. Find production costs.
6. Create ad rates for this premium branded programming.
7. Find your sales income, costs and profit margin. |
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