consulting


Pollack Media Group

client services

The Pollack Media Group is a full-service radio programming consultancy offering customized solutions to fit a station's specific needs. Strategic recommendations and tactical advice for all aspects of a station’s programming include:

  • Thorough competitive market analyses.
  • Comprehensive music scheduling reviews and training.
  • Research analysis and implementation.
  • Effective imaging, positioning and formatics.
  • Talent coaching and advice on personnel decisions.
  • Innovative marketing and branding solutions.
  • Creative promotions and contests.

Pollack Media Group also offers a full digital media consultancy to help extend your brand to other platforms and increase off-air revenue.

The Pollack Media Group has a well-established track record consulting to major stations in competitive markets both in the United States and around the world. Broadcasters outside the United States may contact Radio Express for more information.

 

(A) REGULARLY SCHEDULED MARKET VISITS.

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Several times per year, usually right after the release of the ratings, visits include time to monitor clients and competitors and comprehensive meetings. Comprehensive full market visits and virtual market visits offer detailed analysis that includes musical forensic examinations, detailed critique of your cluster and competition as well as providing you with a step-by-step strategic action plan. Key topics include:

  1. Target Audience and Ratings Goals
  2. Branding and Positioning
  3. On-Air Product
    • Music - compatibility with target audience, balance of new and old music, music rotation.
    • Morning Show - We like to work closely with talent, especially morning teams.
    • Other Schedules - We help establish rules for where in the hour the presenters will talk, how often recorded imaging will air each hour, which jingles should be used, etc.
    • Features - What special programming features, such as countdowns and call-ins, help increase listener involvement and passion for the format.
  4. Promotion and Marketing
    • Traditional Off-Air Marketing - We like to be involved in the discussions about marketing, from deciding which medium should be used (television, outdoor, etc) to what the message should be. Is it best to promote the station's music or is it better to discuss a contest or the morning show?
    • Contests - We can provide ideas for successful and entertaining contests to help increase time spent listening.
    • Non-Traditional Marketing - It is important to create some off-air, major events that can generate income (i.e. music festivals, holiday events that can create sales opportunities, etc.).

(B) INSTANT ACCESS.

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In addition to regular market visits, we can regularly monitor any of your networks via their websites. Of course we are always available via e-mail, fax or phone to answer questions and help solve immediate problems.

(C) RESEARCH EXPERTISE.

We can help determine if any new research projects are necessary, including choice of type of research, its contents and goals. We see more perceptual research studies and auditorium music tests in one year than most Program Directors see in a lifetime.


(D) MARKETING CAMPAIGNS AND PROMOTIONAL IDEAS.

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Upon request, we provide regular input and examples of both image and time-spent-listening promotions as well as marketing concepts.

(E) IMAGING AND PRODUCTION CAMPAIGNS.

We can provide audio examples of great imaging and positioning campaigns, upon request.

(F) REGULAR E-MAIL UPDATES.

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These updates contain programming ideas regarding music, developing a morning show, promotional and marketing opportunities and the state of the industry.

 

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